What is your customer’s primary objective?

When you’re constructing a landing page to split test with there are a number of variables you need to consider before starting testing. Once of these is understanding what your customer’s objectives and motivations are for buying your product or service. The objective your customer has depends on two things: The product or service you’re […]

The 3 Steps to a Better Landing Page

A landing page does a great job by ‘converting visitors into customers’ so that you generate more leads and earn more money. There’s both ‘art’ and ‘science’ in creating a landing page that really converts well. You might have read multiple articles on landing page design. You may have also accumulated plenty of tips, advices […]

How to Calculate Your Split Testing Results

It’s good if your landing page looks highly attractive. But what actually matters at the end of the day is the rate of conversion. In fact, you need to analyze both the rate of click-throughs and conversion so that you have a clear picture of how your landing page is actually performing. Thanks to split […]

How to Create a Landing Page That Really Wins

Do you know what the single most effective way of generating more leads or sales quickly is? Without a bit of a doubt – a ‘landing page’! A landing page makes it possible because it’s designed to target a specific audience. However, creating a landing page that’s a surefire winner is not a child’s play. […]

How to Measure Things That Matter When Split Testing

I love split-testing, as it’s a surefire way of putting an end to ‘guesswork’. When it comes to increasing the rate of conversion of a landing page, most of the online marketers rely on guesswork which is definitely not the best way to go. If you’re ready to devote the time and energy that it requires, split-testing […]

A Definitive Guide To Landing Page Optimization

What is Landing Page Optimization? Landing Page Optimization as a technique can be one of the most scientific methods of improving conversions and desired results of a landing page. Whether you’re facing landing page abandonment issues, or you are searching for that much wanted small change that will produce a significant uptick in conversions, landing […]