How to Leverage the Power of Customer Testimonials for More Conversions (or Sales)

People can easily influence people, right? For a prospect, a recommendation from one of his trusted friends works really powerfully. That’s exactly why the power of customer testimonials should never be underestimated. While many of the online marketers would make up fake testimonials, many others are wise enough to list only those testimonials that come […]

How to Calculate Your Split Testing Results

It’s good if your landing page looks highly attractive. But what actually matters at the end of the day is the rate of conversion. In fact, you need to analyze both the rate of click-throughs and conversion so that you have a clear picture of how your landing page is actually performing. Thanks to split […]