How to Create a Landing Page That Really Wins

Do you know what the single most effective way of generating more leads or sales quickly is? Without a bit of a doubt – a ‘landing page’! A landing page makes it possible because it’s designed to target a specific audience. However, creating a landing page that’s a surefire winner is not a child’s play. […]

How to Measure Things That Matter When Split Testing

I love split-testing, as it’s a surefire way of putting an end to ‘guesswork’. When it comes to increasing the rate of conversion of a landing page, most of the online marketers rely on guesswork which is definitely not the best way to go. If you’re ready to devote the time and energy that it requires, split-testing […]

The Stand Back Test for Landing Page Optimization

Stand back and look at your landing page from across the room. What’s the first thing that jumps out at you? The Stand Back Test has been used for decades in advertising as a method of testing that your call to action is obvious enough and it’s something you can employ in your landing page […]

A Definitive Guide To Landing Page Optimization

What is Landing Page Optimization? Landing Page Optimization as a technique can be one of the most scientific methods of improving conversions and desired results of a landing page. Whether you’re facing landing page abandonment issues, or you are searching for that much wanted small change that will produce a significant uptick in conversions, landing […]