Stand back and look at your landing page from across the room. What’s the first thing that jumps out at you?
The Stand Back Test has been used for decades in advertising as a method of testing that your call to action is obvious enough and it’s something you can employ in your landing page optimization to increase conversions.
Once you have isolated what you think is your primary goal for the landing page you should start split testing things like the color palette to make your primary buttons more obvious.
Using the Stand Back Test is something you can do prior to starting this split testing phase and it will help you implement a page that is effective from day 1.
How do you optimize your landing pages before split testing? Have you used the Stand Back Test in the past to help narrow the focus of your landing pages? Leave us a comment below!