A landing page does a great job by ‘converting visitors into customers’ so that you generate more leads and earn more money. There’s both ‘art’ and ‘science’ in creating a landing page that really converts well. You might have read multiple articles on landing page design. You may have also accumulated plenty of tips, advices and recommendations as well.
In this article, we’re going to simplify your task. Below, we’ll focus on just three steps that are vital to landing page success.
Step #1. Create a Great Landing Page
The story of a highly converting landing page begins with the design. An attractive landing page is comprised of multiple components or elements. Each of these elements is designed in a way to attract the attention of the visitor immediately and compel them to complete a specific action.
While designing a landing page, you need to focus on –
- Logical flow
Simplicity is critical so that you don’t confuse or distract visitors. Logical flow is essential because it helps the visitor comfortably move towards the goal of conversion. In addition, the landing page design should be relevant to the source, from where you send traffic.
Though a landing page may have several design elements, the most critical part is the ‘call to action’. Apart from creating a simple (but engaging) design, you need to pay careful attention to what action you want the visitor to perform. One thing that you should always keep at the top of your mind is that your landing page must focus on just one action. If you have too many call-to-actions or focus on multiple actions, you can easily distract the visitor.
Step #2. Set Up a Split Test
By conducting a split test, you can be able to get the best rate of conversion on your landing page. Too many online marketers ignore split or A/B testing because it consumes time. But they have no idea how the result can surpass the amount of invested effort.
Setting up a split test is not tough. All you need to do is create a new version of the original landing page. You can improve all the elements (that you think will impact the rate of conversion) and include them in the new version. Once the two versions are ready, you can get yourself a split tester or A/B testing tool (like Simple Page Tester) to set up the test.
Step #3. Track Your Results
Now that the split test is set up, it’s time to track the results. The accuracy of results is foremost if you want to find out what really works with your target audience. Any good split testing tool helps you track the rate of click-through and conversion. What you shouldn’t forget is that you select a considerable sample size and run the test for an adequate span of time. Once you have the results, you can analyze it and go with the version that works best.
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