Split Testing Case Study: Tracking eCourse Signup Results

This post is a continuation of our split testing case study on the Teach Yourself Websites eCourse landing page. Click here to read the first post.

Tracking Split Testing Results

Tracking your results when split testing is absolutely imperative and there is a number of metrics you can follow.

What I usually try to do is take note of the start date of the test and ensure that separate groups that have similar interests are visiting each variation of my split test page.

In the case of Teach Yourself Websites, most of the traffic comes from search engines so splitting the users aren’t that hard as they are all searching for similar things, we just need to split them among the two variations which Simple Page Tester takes care of for us depending on the split amount we set (50/50 is the default).

If you are pumping traffic to your landing page from advertising the process is similar if you are using Simple Page Tester to conduct your split testing.

Because Simple Page Tester splits the visitors randomly between the two variations you setup you’re able to just send them to the same address as usual and they will be automatically redirected as appropriate. This means you don’t need to change anything about your advertising campaigns to conduct effective split testing with Simple Page Tester.

Tracking Signups on Teach Yourself Websites

Simple Page Tester tracks the amount of visitors that hit each page, but the tracking of signups was done inside MailChimp.

It’s quite simple and this process can be replicated for Aweber or other similar mailing services.

The instructions we followed to add tracking code to the signup forms was found on the MailChimp blog here. Basically it involves adding an extra hidden field which gets submitted along with the form to tell what the page was that submitted the form. We just used the page slug in WordPress using the following code:

queried_object->post_name;

if (empty($thepage))
	$thepage = 'home';
?>

What this code allowed us to do was include unique tracking for each of the forms by showing exactly which page it was coming from. You might also find this handy in your normal newsletter sign up forms, not just in your split tests so feel free to use it!

Stay Tuned: Results Coming Soon

So now that we’ve implemented our tracking method, and the test was running, all that was left to do was wait until enough time had passed that we had significant results one way or the other.

That’s exactly what the topic of our next post is going to be about, so subscribe to the blog via RSS below:

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Have a case study of your own you’d like to share? Split testing really lets you harness cause and effect and see if your changes are making a difference, buy Simple Page Tester and contact us with your case study and we’ll feature it on the blog.